Levi's® Music Project – Music Education Community | Levi's® MY”
LEVI’S® MUSIC PROJECT
CONNECTS ARTISTS WITH LEARNING MUSICIANS FOR MENTORSHIP
This year, we’re making music-creation more open and accessible via online resources and hands-on Discord workshops. Bringing together music novices and aspiring artists from El Paso and around the world, this collaborative, artist-led community represents the new, global Levi’s® Music Project.
LEVI’S® MUSIC PROJECT
KHALID
Levi’s® Music Project and Khalid partner to bring music education resources to a young generation of musicians around the world, starting with his hometown of El Paso. This year, Levi’s® Music Project is taking place on the ground and online, launching its first Discord server to expand into a digital, global, music education community—created by artists for artists.
LEVI’S® MUSIC PROJECT
Yuna is no stranger in crossing borders—and no stranger in crossing musical boundaries. This pop ingenue has collaborated with artists including Pharrell, Tyler the Creator and Usher. From her humble beginnings entertaining local crowds to her current status as a certified hitmaker, Yuna continues to inspire and innovate, keeping her fans wanting more while gaining new ones.
Now, she’s going full circle as a Levi’s® Music Project mentor, sharing her wisdom with up-and-coming artists and listeners alike. Get access to a series of educational videos offering a firsthand look into Yuna’s creative process, plus an exclusive virtual performance and a chance to remix one of her singles.
INSPIRATION + PERFORMING
BEHIND
THE STAGE
“As a singer-songwriter, you have to let that energy in, let small things inspire you and let things happen naturally.”
Join Yuna as she peels back the curtains to share her experiences behind the stage.
SONGWRITING + PRODUCTION
STUDIO SESSION
Go inside the studio with Yuna to learn more about her recording and songwriting processes, including track breakdowns and production secrets.
IN ACTION
PERFORMANCE
Get cosy, plug in and catch Yuna perform some of her best-known tracks in this exclusive virtual performance.
Look out for performances and educational videos featuring Yuna, Yung Raja, Khalid and 12 more artists from around the world on our global YouTube channel. Subscribe to never miss an update.
Musicians everywhere will get inspired by our artists’ stories from behind the stage and connect with other musicians from around the world in the new Levi’s® Music Project Discord Server.
Learn how Levi’s® Music Project has aided musicians worldwide through workshops, concerts and education.
Support Music
LEVI’S® MUSIC PROJECT | MALAYSIA
MARGASATWA
In 2020, Levi's® awarded this Malaysian rock quintet with a RM20,000 grant to produce a video for their song, “Yang Asli”. Watch the video, which captures the band’s distinct sound, style, and positivity.
LEVI’S® MUSIC PROJECT | FRANCE
RILÈS
Rilès is a French rapper who's taken a new generation of songwriters under his wing with the Levi’s® Music Project on a fresh collaboration. Watch him guide them on the art of composition.
LEVI’S® MUSIC PROJECT | ITALY
PAOLA ZUKAR
Paola Zukar is a renowned Italian artist manager and label head who brought hip hop into Italy's scene. She's teamed up with the Levi’s® Music Project for a masterclass session on artist management.
