Imperfection may be a crooked line, bent in its asymmetry. But it’s imperfection that gives you new possibilities to forge ahead, redefining your perspective. This year, Levi’s® Red™ is inspired by the 2007 collection, featuring “handstitched” imperfections commonly found on our jeans from the early 1900s, a nod to the handicraft of our heritage. This collection also updates our heritage to be more sustainable—featuring natural indigo dyes, organic cotton and recycled nylon.
To bring it to life for the Chinese New Year, meet six young pioneers from China; talented and bent on pushing the envelope. Decked in Levi’s® Red™, these individuals show their perfect imperfections, proving that anything can be seen from a different lens.
Cai Wei Ze
Singer-songwriter
Lead singer-songwriter of indie group Fool and Idiot, Cai Wei Ze rose to prominence after he won the popular Chinese show, ‘The Coming One’ in 2018 with his eclectic mix of songs and styles.
Gu Xue
Supermodel
A familiar face in China’s fashion industry, supermodel Gu Xue shifts easily between high fashion and youth subculture. Elegant and rebellious, intellectual yet cool, she’s a true creative spirit eager to explore life.
Zhang Yuqi
Musical Genius
Hailed as a musical force to be reckoned with, Zhang Yuqi’s unforgettable voice can handle varying music styles and genres. Her triumphant win of ‘The Coming One: Girls’ at the age of 18 cemented her status of musical genius, and her creative journey continues to reach new heights.
Sun Wukong GUMBALL
Street Dancer
A dark horse in the ‘Street Dance of China’ competition, street dancer Sun Wukong aka GUMBALL stood out from the crowd with his experience and appeal, effortlessly break(dancing) into his signature moves.
Shu Yi SENSENG
Fashion Blogger
For Shu Yi SENSENG, beauty goes beyond gender stereotypes, and she channels this unique interpretation of gender fluidity with the loose, modern silhouettes of Levi’s® Red™.
Chen Jueyan
Roller Dancer
Chen Jueyan artfully combines roller-skating with dance, showing us that seeing the world upside down is all about finding a different perspective.
