Meet The Originals

The story of the Levi’s® 501® is not just about enduring style. It’s also about sustainability, durability, and timelessness. It’s a throwback to the days when things were built to last, and only get better with time. The 501® has been right there throughout history, outfitting everyone from civil rights activists to movie stars, and is still the chosen uniform of today’s leaders ushering us into a new era.


We brought together seven originals who know how to effortlessly blend style, creativity, authenticity, and purpose to show us how they make the iconic Levi’s® 501® their own. Collectively, they represent the voice of now — a time defined by the power of change, and wearing and doing things your own way.

The Originals

Naomi Osaka:

Naomi is a tennis phenom that has proven herself to be the “people’s champion.” Naomi’s power and domination on the court are only part of what makes her a champion — she has made it a point to stand up for issues that affect people in the stands and on the sidelines, particularly showing support for the movements for racial, gender and social equality.

Read more from Naomi on forging your own path and her first memories of Levi’s® 501®s.

Shai Gilgeous-Alexander:

Shai Gilgeous-Alexander is one of basketball’s rising stars, and he’s often referred to as the “drip king” of basketball. Off the court, Shai’s style shines harder than ever, and his “break from the court, not the tunnel” motto perfectly illustrates the important role creative expression plays in his life.

Read more from Shai on expanding his creativity through fashion and how it allows him to express himself off the court.

Barbie Ferreira:

Barbie Ferreira’s raw talent, charisma and self-assured voice have established her as one of the most rapidly rising stars in Hollywood. By embracing all facets of her identity, Barbie is carving out a space all her own, while creating a lane for others to follow.

Read more from Barbie on growing up in New York and how it inspired her love for 501®s.

Emma Chamberlain:

Emma Chamberlain is the un-fluencer of the influencer generation who wrote the blueprint for how young creators connect with audiences. Emma’s personal and honest videos on YouTube are a masterclass in relatability, showing us all how to remain real and authentic without compromising who we are.

Read more from Emma on treasure hunting for vintage Levi’s®, her impressive collection, and how vintage shopping ties back to sustainability.

Marcus Rashford:

The youngest English soccer player to score on his International debut, capped for England 40 times, 23-year old Marcus Rashford is a superstar on and off the field. With his unrelenting focus and steadfast belief that “no one person is more important than the other,’ Marcus is the epitome of a modern day icon whose star power continues to reach new heights.

Read more from Marcus on his first Levi’s® memory and the biggest life lesson he’d pass along.

Hailey Bieber:

A young style icon known for her catwalking and showstopping campaigns, Hailey Bieber is not one to sit back and let the camera define who she is. Hailey embodies a positive and powerful energy that the masses gravitate toward — she’s confident about exactly who she is and what she stands for.

Read more from Hailey on the evolution of her style over the past year, and why oversized Truckers have always held a special place in her heart.

Jaden Smith:

Always leading with authenticity and originality, Jaden Smith is a forward-thinking, multi-hyphenate actor, musician and activist. Jaden has always stood out from the crowd by playing on his own interests and being personally aware of how as an individual, he can use his platform to make an impact for good.

Read more from Jaden on his love for customizing his Levi’s®, and his approach to style.