Faithfully capturing the spirit and heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras.

Guarantee tickets

Featuring Levi’s® now iconic two horse pull graphic, a symbol of strength and durability, the salesman’s flier illustrates Levi Strauss & Co.’s quality guarantee on every product.

1890 Levi’s 501®Jean

This item was a loose, anti-fit overall made from 9 oz plain selvedge denim, featuring back pockets with exposed rivets, suspender buttons and a crotch rivet.

The Golden Handshake

The Golden Handshake of 1915 was a symbol of the relationship between Levi Strauss & Co. and Cone® Denim – a relationship that still continues to this day.

The Painted Arcuate

1944 came with a rationing rule that was hard to bear. The arcuate stitching from Levi’s® jeans’ back pockets was ordered to be removed, since it was considered decorative and didn’t have any function. Rather than lose this iconic design, LS&Co. painted the arcuates on every pair of jeans. The paint eventually wore off, but having that design visible when buying was the important thing.

Tag, Circa 1947

The 501® jean was made slimmer to adapt to changing demands.

AN ICON ON SCREEN

The 1955 501® jean: anti-fit in the seat, a slightly fuller cut around the leg and a boxier silhouette. Representative of classic 1950s biker style, they’re a similar shape to those worn by Marlon Brando in “The Wild One”.

BAR TACKS VS RIVETS

By 1966, it was possible to bar tack the 501® Jean’s back pockets, replacing the back pocket rivets. This maintained the jean’s durability, while solving the issue of the exposed rivets scratching furniture. This particular style of the 501® Jean – with bar tacks and a big “E” red Tab – only existed from 1966 to 1971.

 

 

THE 501® JEAN THROUGH THE YEARS

 

Our Fall/Holiday 2019 collection features a range of styles inspired by the musicians and beatniks of 1960s Greenwich Village and a few Levi’s® archival pieces from
the 20th century.