DARE TO DREAM,
DARE TO DO

No matter your age, ethnicity, size or background,
all of us shape the world we live in. Together, we
overcome barriers, defy limitations and challenge
stereotypes. First we break, and then we build.

#ISHAPEMYWORLD

Risk takers. Rule breakers. Change makers. We’re rebels with a cause, and we’re in charge.

There will be no excuses and no delays. The time is now. Let’s move. Let’s #LiveInLevi’s.

BEAUTIFULLY BOLD
MEET THE GAME CHANGERS

Now more than ever, women all over the globe conquer various social and cultural limitations to shape their world as they would like it to be. Meet the women who positively impact our communities and the world as we know it.

 

FORTUNE FAVOURS THE BOLD
TAKE CHARGE, DRIVE CHANGE

From the very beginning of Levi’s® in 1853, we’ve endeavoured to celebrate women of all abilities, shapes and styles. “I Shape My World” features stories of pure courage and grit by women who selflessly pass the baton of empowerment for generations to come.

Adventure Rider

ANITA YUSOF

Anita Yusof shapes her world by rebelling against traditional female stereotypes.

#ISHAPEMYWORLD

Anita Yusof

People didn't expect a 46-year-old mother of two to know how to ride a motorcycle. They probably also didn't expect her to become the first Muslim woman to solo-ride around the globe.

#IShapeMyWorld is a global initiative dedicated to celebrating and elevating the extraordinary women.

#ISHAPEMYWORLD
Anita Yusof

Nothing is impossible for Anita, who conquered the incredible feat to become the first woman to ride around the world. She is the first Malaysian to be inducted into the Asia Book of Records for completing a solo ride across four continents consisting of 40 countries. In the 1990s, Anita was also part of a female rock band called “SHEROX”.

Fashion Model

Sonya Charles

Sonya Danita Charles shapes her world by shifting conventional beauty standards.

#ISHAPEMYWORLD

Sonya Charles

Sonya didn't let vitiligo stop her, even when many people questioned her appearance. This past year, she made her debut as a model on the Kuala Lumpur Fashion Week runway.

#IShapeMyWorld is a global initiative dedicated to celebrating and elevating the extraordinary women.

#ISHAPEMYWORLD
SONYA CHARLES

Sonya was diagnosed with Vitiligo at the age of eight. Since then, she has powered through several challenges in the form of self-esteem issues and bullying– all to achieve her dreams of becoming a model. Today, Sonya is a strong advocate for diversity in the beauty industry hoping to make people of all colours, sizes and capabilities feel rightly and adequately represented.


Designed to make you
look your very best
LEVI'S® ENGINEERED JEANS™
WOMEN'S LOOKBOOK

Style up, style down. Here’s how you can wear Levi’s® Engineered Jeans™ all day, every day.