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Denim for Sneakerheads

The sneaker-collecting craze started back in the 1970s as part of New York City’s
hip-hop and b-boy movement. Generations later, this community of next-level shoe fanatics can be found across the world, including in Southeast Asia. We meet the individuals contributing to this global movement.


Student and entrepreneur

PERRY KUAN

Less is more with Perry Kuan. This 18-year-old student and entrepreneur believes the best way to show off your cool kicks is by sticking with the simple, timeless classics: Trucker jacket, basic tee, plain socks and low-top sneakers.

The craziest thing I’ve done
to cop a pair of sneakers
“I stayed up for 16 hours.”

Sneaker Artist

EDMOND LOOI

To Edmond, sneakers are his blank canvas. He describes his style as “low-key” and “occasionally bold”, preferring to pin-roll his jeans to allow his patterned socks to peek out over high-top sneakers.

The craziest thing I’ve done
to cop a pair of sneakers
“Driving all the way from KL to JB just to buy a pair of RM5,000 secondhand sneakers."

Managing Director

ANDY YEN

Andy’s motto? Streetwear never dies. High-top sneakers and rolled up jeans are his go-to denim-sneaker combo, and if given the choice between patterned and plain socks, he’d go for plain every time.

The craziest thing I’ve done
to cop a pair of sneakers
“Flying overseas for a pair of shoes.”

Entrepreneur

BLANCO CHOO

As the owner of Multiconcept Fashion Store, Hidden Bar and CFTM Motorcycle Spare Parts Trading, Blanco is a man of many hats. Inspired by streetwear style, his favourite denim-sneaker pairing involves distressed slim fit jeans with low-top sneakers and low-cut plain socks.

The craziest thing I’ve done
to cop a pair of sneakers
"In London, I went to five stores in a day just to find the new Nike Air Max 97 Silver Bullet.”

SEA OF SNEAKERHEADS

See how the rest of Southeast Asia are upping their denim-and-sneaker game.


LEVI’S® SNEAKER JEANS

Created with today’s sneakerhead culture in mind, our new lineup of tapered jeans for men provide the perfect canvas for showing off your favourite shoes.

SLIGHT TAPER. MODERN CUFF.

HI-BALL ROLL JEANS

This ankle-revealing cut incorporates the current popularity of the tapered-at-the-ankle fit along with the versatility of cropped jeans. It also comes pre-cuffed to help you achieve that perfect cropped length, so that you can show off your stylish kicks.

SLIM FIT. SLIGHT TAPER. STACKED AROUND THE ANKLES.

LO-BALL STACK JEANS

Like the Hi-Ball, the Lo-Ball Stack is built for maximum sneaker visibility. Only rather than cuffed and cropped, the Lo-Ball has an elongated inseam that creates a sneaker-friendly stacking above the hem.  

LEVI’S® SNEAKER JEANS
BROWSE THE STYLES

Show off your cool kicks with our latest taper fits for men.

512™ SLIM TAPER HI-BALL ROLL JEANS
SWING MAN • RM263
57783-0007
512™ SLIM TAPER HI-BALL ROLL JEANS
SWISH RINSE • RM225
57783-0009
HI-BALL ROLL STRIPE JEANS
BUZZER BEATER • RM259
59434-0000
501® TAPER JEANS
LIGHT STONE • RM338
59439-0000
DENIM FOR SNEAKERHEADS
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