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News November 2016

The Levi’s® Cool Collection Spring 2016

SPRING 2016

These Threads Keep You Cool

Levi’s® innovative Cool collection returns in 2016 with new washes and fits that will keep you cool. Each item is engineered for comfort and woven with COOLMAX® fibers that create a cooling effect by helping to adjust the body’s temperature to maintain breathability amidst the heat.

To celebrate the launch of the Cool collection and the upcoming Raya festivities, we collaborated with Streething to produce a video featuring actor JC Chee and singer-songwriter Liyana Fizi. The video showcases the spirit of the Raya celebrations, and also features just how seamlessly the Cool collection fits into Malaysian lifestyle ….and weather. It’s the perfect Levi’s® jean to wear on your balik kampung travels. Check it out below!

 

Streething x Levi's® presents 'Homecoming'

The value of the relationship with family and friends is important to both JC Chee and Liyana Fizi. No matter how far work brings them to, there is always a place in their heart for the people closest to them. Explore their stories in this video as they talk about how they Live in Levi's®.

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