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/ Go Forth Pop-Up Store
In conjunction with the launch of our GO FORTH campaign, we staged a Pop-Up Store in front of Pavilion Mall, Kuala Lumpur
between 12 - 28 August, 2011.
In addition to showcasing the new arrivals from our Fall 2011 GO FORTH collection, we wanted the opportunity to be interact with our fans, collaborators and shoppers through a host of activities on-site, at our Pop-Up Store.
From electrifying music performances to photography exhibitions, dance workshops and a collaborative mural painting that ended in the wee hours of the morning, there was a lot of excellence on display that was testament to the celebration of the pioneering spirit at the heart of the GO FORTH campaign.
Shoppers were greeted by our giant GO FORTH installation on Pavilion's outer concourse
We also gave out Denim Pouches to shoppers that got their Curve ID's measured
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In addition to showcasing the new arrivals from our Fall 2011 GO FORTH collection, we wanted the opportunity to be interact with our fans, collaborators and shoppers through a host of activities on-site, at our Pop-Up Store.
From electrifying music performances to photography exhibitions, dance workshops and a collaborative mural painting that ended in the wee hours of the morning, there was a lot of excellence on display that was testament to the celebration of the pioneering spirit at the heart of the GO FORTH campaign.
Shoppers were greeted by our giant GO FORTH installation on Pavilion's outer concourse
The electrifying music performances took place on our unmissable 20-foot stage
On the inside, in an effort to do our part for the environment, we constructed our interiors using makeshift installations using recyclable materials
Lab The Rat playing up a storm on our GO FORTH Stage. We also got to watch SevenCollar T-Shirt, They Will
Kill Us All, Kyoto Protocol, Reza Salleh, Liyana Fizi and Once Upon A
Time A Sausage Named Bob set the stage alight too!
Mizz Nina's dance workshop had tons of slick dance moves on show - here she is showing the participants the steps to her song, "Takeover"
The crowds made up of fans, shoppers and passers-by came out in full force
Vincent Paul Yong's photography exhibition also featured some excellent public submissions via our Levi's® Lomo contest (photo from vpyp.tumblr.com)
Almost sidelined by rain, Nini Ramlan and her passionate group of collaborators created this truly awe-inspiring GO FORTH mural painting (photo from ninimarini.tumblr.com)
Special edition GO FORTH DIY T-shirts were also available for customization with stencils designed by Nini Ramlan, in collaboration with Defy
We also gave out Denim Pouches to shoppers that got their Curve ID's measured
And of course, the real star of the show - a wide range of Levi's® Brand collections: Made In USA, Made In Japan, WaterLess, Jeans For Us Curve ID's and more...
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