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News March 2017

Levi’s® STS Store Opens At Pavilion Elite

The Levi’s® Brand has officially opened its first ever Set the Standard (STS) Store in Pavilion Elite, Pavilion Kuala Lumpur’s newest retail landmark adjacent to the premier shopping mall. Located on Level 4, the new store covers 2,771 sq ft of retail space, and echoes the effortless appeal of Levi’s® that’s steeped in authenticity and craftsmanship.

“The new STS store aims to enhance the Levi’s® retail experience by creating the best possible expression of the brand in a scalable way – from store ambience and product placement to the consumer journey through the store,” enthused Imran Butt, Country Manager of Levi Strauss Malaysia.

With an open storefront and a clear distinction between men’s and women’s sections, the new Pavilion Elite store also highlights Levi’s® icons such as the 501® jean, Trucker Jacket and Western Shirt. Meanwhile, hardcore denim heads can check out the Levi’s® Vintage Collection showcasing iconic reissues and special edition garments. These are the key storytelling vehicles and DNA of the Levi’s® brand.

The product assortment in-store embraces the “less is more” concept by emphasising product features and benefits over quantity. As a result, products are more accessible to the customer and the tops, bottoms, outerwear and accessories in-store help position Levi’s® as a lifestyle brand. The fitting rooms are also bigger and better lit, featuring three-way mirrors so you can review a particular fit from all angles.

“When developing the Pavilion Elite store, we focused on the brightness and aesthetics of the store to express what Levi’s® is all about – authentic, optimistic, inspiring,” concluded Imran.

The new Pavilion Elite store also highlights the newly remastered Levi’s® Orange Tab collection, which captures the unrivalled style of the coveted originals. First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi’s® Orange Tab symbolised style and youth during the counterculture of the 1960s. Since then, old-school Orange Tabs have become the ultimate score for vintage collectors and denim heads alike.

The Orange Tab Spring 2017 collection will be available nationwide from April 2017.

Visit the new Levi’s® store at Lot 4.103.00, Level 4, Pavilion Elite. Open daily, 10am-10pm.

Photos by All is Amazing.

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