As the official apparel sponsor for Urbanscapes 2017, Levi’s® presents: 501® Rock & Rivets celebrated the 144th birthday of the iconic 501® jean with denimheads and music fans on 20 May. Also known as 501® Day, the one-night-only show at KL Live was headlined by Thai rock band Yellow Fang with supporting sets by Malaysian rock luminaries Kyoto Protocol, Tempered Mental and Seven Collar T-Shirt.
And it’s not a celebration without some awesome freebies. Fans got their very own limited-edition Levi’s® pin, while those in Levi’s® scored iron-on patches and denim pouches which they could customise at the pop-up Tailor Shop. But the biggest surprise of the evening came in the form of Kyoto Protocol giving out Levi’s® jeans and even Trucker Jackets – the crowd sure was eager to get their hands on those bundles of joy!