News May 2018

Levi’s® Live Summer

The Levi’s® Live Summer campaign was created in the spirit of youth, music and community. Featuring Malaysian music acts An Honest Mistake, Aisyah Aziz, Danielle Chong, Cuurley, Kiddsanthe and DJ Biggie, check out the Live Summer Lookbook for block party style inspiration. Featured collections include the new Levi’s® range of coloured skinny jeans for women plus the innovative Performance Cool jeans designed to beat the heat.

With the Live Summer Tour, we also went to six universities and colleges across the Klang Valley bringing live music, special denim deals and more. At each campus we heard from fresh talent who battled for a chance to play at our finale show, Summer Jamming Showdown at The Bee.

Sayonara Sunday from University of Nottingham Malaysia were crowned the winners of the Summer Jamming Showdown, walking away with RM2,000 worth of Levi’s® apparel and the opportunity to record a single with Pulse Soundworks. Meanwhile, runners-up Bascon (USCI University) and Naskhah Putih (SEGi University) took home RM1,200 and RM800 worth of Levi’s® apparel respectively.

Check out all the fun and relive the Live Summer highlights at levi.com.my/livesummer


Live Summer Tour Highlights

Live Summer Tour Recap

Cool sounds. Heat-beating apparel. The Levi’s® Live Summer Tour visited campuses across the Klang Valley with exclusive denim deals, music mentorship and live performances.

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