invented by us.
reinvented by you.
INVENTED ON 20 MAY 1873.
Reinvented ever since.

Every year on 20 May, we celebrate the first blue jean and those who make it their own.
Reinvented by millions of wearers, whose own personal lives are told through their 501s.
This year, we celebrate all of those stories.


LIMITED EDITION

Go For Gold

Grab a limited-edition premium pair of selvedge 501s® featuring gold-plated buttons created especially for 501® Day, available in the 501® Taper for him and 501® Original for her.

LIMITED EDITION

Buttons that pop

For the first time ever, we’re offering fans coloured buttons on selected 501® and 501® cut-off shorts for both men and women, so you can make the button fly, fly again.


Complete the look
501® Tees

No pairing is as iconic as a T-shirts and jeans. Commemorate 145 years of the original blue jean with these 501® graphic tees.