Every year on 20 May, we celebrate the first blue jean and those who make it their own.
Reinvented by millions of wearers, whose own personal lives are told through their 501s.
This year, we celebrate all of those stories.
501® Day is a global event celebrating the anniversary of the original blue jean. This year, we celebrate you – the millions of wearers around the world who put their own unique spin on the ultimate blank canvas. You’ve taken what’s ours and made it your own. Together, we are all collaborators.
Since 1873, we’ve given you the ultimate canvas for co-creation: the 501®. From chain stitch and airbrush, to pins and patches, to rips and tears – you’ve taken what’s ours and made it your own.
Grab a limited-edition premium pair of selvedge 501s® featuring gold-plated buttons created especially for 501® Day, available in the 501® Taper for him and 501® Original for her.
For the first time ever, we’re offering fans coloured buttons on selected 501® and 501® cut-off shorts for both men and women, so you can make the button fly, fly again.
No pairing is as iconic as a T-shirts and jeans. Commemorate 145 years of the original blue jean with these 501® graphic tees.